They have got their bad name because they are used out of desperation without understanding users/visitors mindset.
KEEP GETTING MACKEEPER POP UP HOW TO
You just have to know how to use them intelligently. Just share an insightful comment to this week’s post by 5:00 PST on Monday. (Marketoonist Monday: I’m giving away a signed print of this week’s cartoon. I’d love to hear your thoughts on the marketing line between annoying and effective. Or as Copyblogger put it, “There is no question that pop-ups “work” - but to what end?” It’s an irritating experience, and irritated people won’t buy from you.” People hate ads–especially pop-ups–when they’re trying to do something else. I like Dharmesh Shah’s synopsis, from Hubspot: There’s not nearly enough emphasis on creating a reason to actually hold someone’s attention. Marketers continually find new ways to interrupt people’s attention and consumers continually try to block or ignore them. There’s an arms race underway for attention span. The numbers can lead marketers to focus on interruption gimmicks rather than building long-term relationships with their audiences. The pop-up mentality extends beyond online ads to marketing in general. However, I wonder if marketers are really factoring in the long-term costs of annoying their audience when they base decisions on short-term conversion factors alone. I’ve heard marketers tout the high conversion rates from pop-up ads. Pop-up ads are 49% more noticeable than other online ads types. Yet marketers continue to use them, aggressively (MacKeeper is a personal pet peeve). A Harris Interactive poll last year showed that Americans find irrelevant pop-up ads even more annoying than ads for male or female enhancement. Few marketing tactics are as hated as the pop-ad ad.
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